This is our core strategic team – Urmet Seepter, Annika Ljaš-Eilat, and Karel Soosaar – who lead Exponential’s international B2B marketing efforts, with experience ranging from manufacturing to the startup sector.
Whether you’re entering a new market, aiming to increase qualified inquiries, or simply looking for an expert opinion, our agency is here to help you find solutions that drive international sales.
Urmet is a recognized expert whose 20-year dedication to international marketing has placed him at the top of his field. His unique strength lies in building effective digital marketing strategies for companies—and delivering on them. The international digital campaigns led by Urmet often achieve a long-term return on investment of 10x or more.
What does this mean for your business?
Comprehensive digital marketing strategies
Urmet develops clear and result-driven plans. He knows how to combine the right channels to help you achieve measurable outcomes in international B2B marketing.
Performance-focused campaign management
Every campaign is carefully planned, optimized, and managed. His long-standing experience gives him the ability to recognize the right signals early—and turn them into results.
Expertise: SEO, content marketing, Google Ads, Meta advertising, LinkedIn Ads, Reddit Ads, strategic digital marketing.
Annika is a respected expert in startup marketing who has been leading international marketing efforts in the tech sector since 2011. Her standout strength is the ability to make any brand or company desirable through smart, well-executed marketing.
What does this mean for your business?
Entering new markets with confidence
Having helped complex tech companies expand into the US, German, and Australian markets, Annika is a valuable partner for planning and executing your international growth strategy.
Clever strategies to drive revenue
Annika brings deep global PR experience—from media relations to international partnerships. She’s helped dozens of startups launch and scale, offering creative ideas and approaches that support business growth.
Expertise: go-to-market strategy, new markets, global growth, international PR
Karel is an accomplished marketing leader whose diverse experience with international manufacturing and industrial companies has supported the growth of several well-known brands. He has a strong ability to reach the right customers efficiently—regardless of company size.
What does this mean for your business?
B2B marketing strategies that deliver
Karel develops clear, research-driven marketing initiatives. By combining the right channels and strategies, he helps drive revenue growth through focused and measurable B2B marketing.
Expanding your sales network
Karel has successfully helped companies attract key industry players into their customer base. His strategic mindset and ability to build long-term client relationships have contributed to remarkable business growth.
Expertise: B2B marketing, marketing strategy, market analysis, lead generation, customer relationship management.
